identity & branding Ask yourself, “How is my company packaged now?” Does that package communicate? Inspire? Motivate? The brand development process is, essentially, a re-packaging of how your company is perceived by its consumers. It is your company’s distinct personality. Some businesses take on the personalities of their founders. Others are a marriage between what the business offers and what their customer wants. Since Americans are exposed to over 1,200 forms of corporate communications every day, you need a distinct and consistent brand ID if your company is to have any luck buying cerebral real estate. If they don’t remember what you said, how do you expect them to buy what you’re selling?